How Corporate Greed (Unintentionally) Fixes Movie Plot Holes

The movies obviously aren’t real, as evidenced by the fact that you’re reading this article and aren’t busy dodging large chunks of the moon as they violently fall to the Earth’s surface. But we always like to buy in the illusion one of our favorite high-concept stories, right? It can get harder and harder with movies that were made in the past, but are set in the future, and not just because we’re not all eating Soylent Green or shipping prisoners to Manhattan’s maximum security island. Even smaller details may date an older, supposedly “futuristic” film – but oddly, thanks to our culture’s obsession with nostalgia, many of those issues have been totally ironed out.

Take the 1990s Total recall, the story of a man who either saved Mars or tragically fell into a coma, it’s hard to say exactly which one. In one scene, we see a fridge full of cans of Pepsi, and they’re clearly 1980s-style labels. I mean, we can accept memory implants, mutant space colonists, and three-breasted women , but why would they have old Pepsi cans in 2084?!

Pictures of Tri-Star

While this may have been an anachronism 20 years ago, thanks to corporate America’s penchant for laying claim to the superficial aspects of our youth at a premium, it is no longer an issue. You can go to any supermarket today and buy the retro “retro” cans of Pepsi which are pretty much the same as the old ones. So these Martian colonists may have just stocked up on exclusively nostalgic soda products.

Walmart.ca

Andrea G. Henderson